Running shop · Texas
Two Rivers Running
The register
Local institution. The shop floor, the fitting, the group run — not a shoe catalogue.
The problem
Independent run shops lose to online retail on price, so the site had to sell the two things a website cannot ship: the gait scan and the people.
The move
The fitting is shown as a timed sequence with the real in-store scanner, and the group-run route is a live map rather than a paragraph.
Recomposed, not squeezed
On a phone
Mobile is laid out for the screen it is on rather than folded down from the desktop grid. Heavy effects are capped or off, and every piece of content stays reachable when they are.