Body recomposition coaching · Online
Lab Rat Coaching
The register
Self-experiment. A coach who tests protocols on himself, so the site reads like a log rather than a brochure.
The problem
The coach's proof lived in years of transcripts and personal data, none of which a normal marketing page can hold.
The move
Transcript-driven coaching tools sit on the site itself, and every unverified claim is held behind a flag until it can be backed.
Recomposed, not squeezed
On a phone
Mobile is laid out for the screen it is on rather than folded down from the desktop grid. Heavy effects are capped or off, and every piece of content stays reachable when they are.