Running shop · Texas
Core Running Company
The register
Crew-first. The shop as the centre of a running community.
The problem
The shop's audience is split between people who need a fitting and people who want somewhere to run on Tuesday. One page could not serve both.
The move
Two entrances from the same home page — find a shoe, or find the crew — that never cross until the shop floor.
Recomposed, not squeezed
On a phone
Mobile is laid out for the screen it is on rather than folded down from the desktop grid. Heavy effects are capped or off, and every piece of content stays reachable when they are.