Medi spa · New Braunfels, Texas
Flawless Faces
The register
Luxury editorial. Rouge, plum and gold; the register of a fashion book, not a wellness template.
The problem
Injectables and hair are sold on a face, and the category's websites are stock photography and pastel boxes. The work had to be the object on the page.
The move
A silk shader runs behind the type, and before-and-after results are held in compare sliders you drag yourself rather than in a gallery you scroll past.
Recomposed, not squeezed
On a phone
Mobile is laid out for the screen it is on rather than folded down from the desktop grid. Heavy effects are capped or off, and every piece of content stays reachable when they are.