Training product · Online
REAL — Run Eat & Lift
The register
Programme. Three disciplines held in one plan.
The problem
Running, eating and lifting are sold as three separate products by three separate industries.
The move
One surface holds all three, so the plan is the product rather than the content.
Recomposed, not squeezed
On a phone
Mobile is laid out for the screen it is on rather than folded down from the desktop grid. Heavy effects are capped or off, and every piece of content stays reachable when they are.