Game shop · New Braunfels, Texas
Legends & Loot
About the business
Tavern ledger. A game shop as a place with halls and quests, not a product list.
The problem
A game shop's value is its table nights, and table nights are the thing a shop website never manages to explain.
The design
The information architecture is the shop's own language — hall, keepers, loot, quests — so the site reads the way the room does.
Recomposed, not squeezed
On a phone
Mobile is laid out for the screen it is on rather than folded down from the desktop grid. Heavy effects are capped or off, and every piece of content stays reachable when they are.